Privacy Policy

Last update: May 25th, 2023

Thank you for playing Battle Hero! This Privacy Policy describes:

The ways we collect personal data about you and why we do so
How we use your personal data, and
The choices you have about your personal data.

This Privacy Policy applies to Battle Hero’s games, website, and related services, which we here collectively call the Service. We may periodically update this Privacy Policy by posting a new version on our website. If we make any material changes, we will notify you by posting a notice in the Service prior to the change becoming effective. Your continued use of the Service after the effective date will be subject to the new Privacy Policy.

Contact Us

If you have questions about data protection, or if you have any requests for resolving issues with your personal data, we encourage you to primarily contact us through the game so we can reply to you more quickly.

Name of the controller: Lion Games ÖU
Address: Harju maakond, Tallinn, Kesklinna linnaosa, Ahtri tn 12, 1555, Estonia
Email: [email protected]

The Data We Collect

Data you provide us.

Contact information (such as name and email address)
Player name
Profile information (such as profile description)
Your messages to the Service (such as chat logs and player support tickets)
Other data you choose to give us (such as data to identify a lost account)

Data we collect automatically.

Data about your account and game progress
Your IP address and mobile device identifiers (such as your device ID, advertising ID, MAC address, IMEI)
Data about your device, such as device name and operating system, browser type and language
Data we collect with cookies and similar technologies (see more below)
General location data
Data about your use of the Service, such as gameplay data and your interactions with other players inside the Service

Data we collect from our partners.

Data we receive if you link a third-party tool with the Service (such as Facebook or Google)
Demographic data (such as to determine the coarse location of your IP address)
Data to fight fraud (such as refund abuse in games or click fraud in advertising)
Data from platforms that the games run on (such as to verify payment)
Data for advertising and analytics purposes, so we can provide you a better Service

Why Do We Collect Your Data

To make the Service work. To perform the contract, we process data necessary to:

Create accounts and allow you to play our games and use our Service
Operate the Service
Verify and confirm payments
Provide and deliver products and services you request
Send you Service-related communications

To make the Service more suitable for our players. To provide a great Service to our players, we have a legitimate interest to collect and process necessary data to:

Update and develop player profiles
Develop and improve the Service and player experience
Manage our relationship with you
Provide social features as part of the Service
Customize your Service experience
Respond to your comments and questions and provide player support
Provide you Lion Games offers in the Service as well as in other websites and services, and by email
Send you related information, such as updates, security alerts, and support messages
Enable you to communicate with other players

Who Can See Your Data

Apart from Lion Games ÖU, your data can be accessed by others in the following situations:

Other Players and Users: Social features are a core component of our games. Other players and users may, for example, see your profile data, in-game activities, and read the messages you have posted.
Partners working for Lion Games: Lion Games has partners to perform services for us. These partners process your data only at and according to Lion Games’ instructions to provide the Service, such as hosting, player support, advertising, analytics, and fraud prevention.
Other companies and public authorities: In order to combat fraud and illegal activity, we may exchange data with other companies and organizations and provide it to public authorities in response to lawful requests. We may also disclose your data based on your consent, to comply with the law, or to protect the rights, property, or safety of us, our players, or others.

Your Rights and Options

Opt-out of targeted advertising: You can opt-out of interest-based advertising on mobile applications by checking the privacy settings of your Android or iOS device and selecting «limit ad tracking» (Apple iOS) or «opt-out of interest based ads» (Android). For more information, see also our partner opt-out page.

Access the personal data we hold about you: If you request, we will provide you a copy of your personal data in an electronic format.

Your other rights: You also have the right to correct your data, have your data deleted, object how we use or share your data, and restrict how we use or share your data. We will respond to all requests within a reasonable timeframe.

Cookies and Similar Technologies

Like most online services, we and our partners use cookies and similar technologies to provide and personalize the Service, analyze use, target advertisements, and prevent fraud. You can disable cookies in your browser settings, but some parts of the Service may then not function properly.

How Do We Protect Your Data

Security Safeguards: In order to help ensure a secure and safe player experience, we are continuously developing and implementing administrative, technical, and physical security measures to protect your data from unauthorized access or against loss, misuse, or alteration.

Although we make good faith efforts to store the information collected on the Service in a secure operating environment that is not available to the public, we cannot guarantee the absolute security of that information during its transmission or its storage on our systems.

Further, while we attempt to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent third-party hackers from illegally obtaining access to this information. We do not warrant or represent that your information will be protected against, loss, misuse, or alteration by third parties. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.

Data retention: We retain your data for as long as your account is active or as needed to provide you the Service. We will, for example, periodically de-identify unused game accounts and we regularly review and de-identify unnecessary data.

Note that if you ask us to remove your personal data, we will retain your data as necessary for our legitimate business interests, such as to comply with our legal obligations, resolve disputes, and enforce our agreements.

Age Limits

We do not knowingly collect or solicit personal data about or direct or target interest-based advertising to anyone under the age of 13 or knowingly allow such persons to use our Services. If you are under 13, please do not send any data about yourself to us, including your name, address, telephone number, or email address. No one under the age of 13 may provide any personal data. If we learn that we have collected personal data about a child under age 13, we will delete that data as quickly as possible. If you believe that we might have any data from or about a child under the age of 13, please contact us.